STORY DISCOVERY

The first step involves our team really getting to know your business, your industry, your competition and your customers. This involves meeting with you (and possibly your team), to conduct some research, and really drilling down to the core of how people see you now and how you want them to see you moving forward.

STORY STRATEGY

Once the discovery is complete, we'll develop a comprehensive brand story strategy that's unique to you. We’ll present what we feel the promise is that you need to communicate and create the story you need to tell that will connect with your consumers. We'll also suggest tactics for how it can be expressed throughout your business operations.

STORY IDENTITY PACKAGE

Once we’ve developed your brand strategy and you’ve approved this direction, it's time to put a face and voice on your story. Our designers and writers will move into interpreting your brand characteristics in a more visual and verbal way. 

A standard package includes:

  • Logo design and versions
  • Iconography
  • Tagline development
  • Color palette
  • Typography
  • Photography or Illustration style
  • Editorial Guidelines
  • Business Card Template

STORYWORLD GUIDE

Once these steps are complete and you have signed off your approval, we’ll develop a complete Brand Storyworld guide with all the essential elements of your story. This is your handbook for how to properly express your brand: how to use your story strategy, how you express your brand verbally, where and how to use the logo, colors, fonts in order to communicate your message, how to present yourself differently, yet consistently, on top social media platforms.  


Content Marketing


Ready to kick off your content marketing and bring your new or existing brand to life on blogs and social media? We also offer a range of branded content creation from visual storytelling to writing services. Let's chat and see what we can create for you!